Legal

Privacy Policy

Effective

This Privacy Policy explains how Uncharted Metrics Inc. collects, uses, shares, and protects information when you visit unchartedmetrics.com, submit a form, subscribe to updates, or otherwise contact us.

Information we collect

We collect information you choose to provide, including your name, email address, company, job title, and the message or question you submit through our forms. Newsletter forms collect the name and email address you provide.

If you allow non-essential technologies, we and our providers may collect device and usage information such as your IP address, browser and device type, pages viewed, referring page, approximate location, and campaign or conversion information.

How we use information

We use information to respond to inquiries, schedule and prepare for conversations, provide requested information, deliver newsletter updates, operate and secure the website, understand how the website is used, measure campaign performance, improve our services, and comply with legal obligations.

Cookies and tracking choices

Essential site features are available without advertising or analytics tracking. Google Tag Manager and LinkedIn measurement tools load only after you allow non-essential technologies. You can accept, reject, or change this choice through Cookie settings in the footer.

Depending on applicable law, some advertising technology may be considered a sale or sharing of personal information. Rejecting non-essential technologies prevents those tools from loading on this website.

How we disclose information

We disclose information to service providers that help us operate the website, process forms, communicate with you, and measure performance. We may also disclose information when required by law, to protect rights or safety, or as part of a business transaction. Providers may use information only as permitted by their agreements and applicable law.

How long we keep information

We generally retain contact and booking submissions for up to 60 days unless we begin a client relationship, need the information for a longer active conversation, or must retain it for legal, security, or recordkeeping reasons.

Newsletter information is retained until you unsubscribe or ask us to remove it. Analytics and advertising information is retained according to the settings of the relevant provider. When information is no longer needed, we delete or anonymize it where practical.

Your choices and rights

You can reject or change non-essential tracking through Cookie settings, and you can unsubscribe from marketing emails using the link in the message. Depending on where you live, you may also have rights to request access to, correction of, or deletion of your personal information, or to object to or restrict certain processing.

To make a privacy request, email explore@unchartedmetrics.com. We may need to verify your identity before completing a request, and some legal exceptions may apply.

Security and international processing

We use reasonable administrative and technical safeguards designed to protect information. No internet transmission or storage system is completely secure. Our providers may process information in the United States or other countries where they operate, subject to applicable safeguards.

Children's privacy

This website is intended for business audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this policy as our website, services, or legal obligations change. The effective date at the top of this page shows when the policy was last revised.

Service providers

We use service providers to operate this website and respond to inquiries. They process information for the purposes listed below.

Jotform
Collecting and securely routing website form submissions.
Slack
Notifying authorized team members about form submissions.
Vercel
Hosting, securing, and delivering the website.
Google
Managing consented analytics and measurement tags through Google Tag Manager and related services.
LinkedIn
Measuring campaign performance and conversions after consent.

Contact us

Questions about this policy or your information can be sent to explore@unchartedmetrics.com.

Uncharted Metrics Inc.
4936 Fargo Avenue
Skokie, IL 60077
United States