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Your expedition with Uncharted Metrics starts where most analytics companies end…At the edge of the [data] map.
Why? Because that’s where the transformation happens. Uncharted Metrics believes data is a quest, not a drudge, so we dig into its layers of complexity with the enthusiasm of an archaeologist on the dig of a lifetime.
Data is like a treasure waiting to be discovered within your organization. They tell compelling stories about the past and the future: of your company, your customers, and even your processes. But without the right context for these narratives, you could be making costly assumptions by missing the deeper potential of your metrics.
Complexity made simple. Your data is an ocean of information, but it doesn’t have to be! Understand the stories your data tells, and use it to make more strategic decisions, drive strong marketing campaigns with confidence, and show up as the innovative explorer marketer you already are.
Your expedition begins with out-of-the-box thinking
We leave no stone unturned when it comes to your data. Interpreting your data through the lens of creativity and psychology means we’re able to solve complex business problems. It’s not about tactics…it’s about what works for your company in real-time.
Forging your path through uncharted territory.
Delving into your data, we extract information artifacts, and that’s how we chart your way forward. Skimming the surface is not enough. To reach the full potential of what your data can tell us, we dig into the bedrock of your organization to unearth the fact-based strategies you need.
Insightful guidance, every step of the way.
Forget trending tactics. Accurate data and insightful strategy take you to the next level. That’s why we walk with you as you implement the solutions that transform your marketing performance, and your organization as a whole.
Data comes from people and people have personalities. Use data to bring that to life.
Uncharted Metrics envisions a world where companies form a deeper connection with their customers by studying them differently. They study customer culture with an approach that’s rooted in archaeology, allowing them to extract rich narratives buried deep within their data. This forms a foundation of strategic insights that tell you more about who they are, how they behave, and what motivates them.
Gritty investigative skills paired with borderline unhealthy curiosity form the foundation of the holistic perspective that Uncharted Metrics is known for. The team goes beyond simply churning through data and handing over reports or recommending trendy tactics that don’t fit into your strategy.
Instead, you get an in-ear guide who knows your organization as well as you do. They’re with you every step of the way as you streamline and scale, so you never make a misstep or miss an opportunity.
We lead with these, so you’ll never be led astray.
Reliability.
Always your ally, we’ll never leave you hanging. Especially in a crisis!
Wisdom.
Context is key. There’s more to life than data. We blend our wisdom outside of analytics with our knowledge of marketing and the results speak for themselves.
Adventure.
Your data has exciting stories to tell! We treat them that way, with presentations that are more TED talk than PowerPoint.
Excellence.
More than a quick fix, we dig deep to uncover the hidden roots of your problems and offer holistic solutions that enhance your marketing strategy. All from a narrative-based, holistic perspective.
Excellence isn’t our destination…
It’s our compass.
We get it, you need results. Like, yesterday.
But what can you expect from Uncharted Metrics?
Cultural transformation within your company
Yes, what we do goes that deep. Data is only the beginning of what we do for you. We go further than analytics to help you sift through + interpret the info you get from us, so you can implement solutions right away.
Left-brain rigor + Right-brain creativity
Let’s face it…The imagery you’re using can have a massive effect on your conversions. Do you know how it’s performing? Hit both right-brain and left-brain decisions by customers to drive sales and increase revenue.
An adventure guide
You already have all the resources you need to achieve your wildest dreams. Now you have a partner who can translate the mysteries of data into actionable strategies for growth.
Clarity
There’s a treasure trove of opportunities lurking in your data, and we illuminate the possibilities for growth and scalability.
30+ clients (23 in Fortune 500) increased ROI by 3x-16x with 0% negative client churn
Created marketing org optimization model to measure and improve marketing team activities by overhauling 8 client teams into efficient, action-oriented departments that resulted in 30% time saved on internal processes and an average increase of +15% in client capacity
Developed local + global measurement and reporting model for client serving >50 global markets; increased market-level content generation by >20% with a minimum +15% increase in conversion rate per each market in 11 months
Improved campaign marketing-qualified-leads by >30% in 5 months
Overhauled analytics practice framework; audited current program, refined fragmented services, expanded capabilities, and formalized practice architecture & suite of offerings with competitive identity
30+ clients (23 in Fortune 500) increased ROI by 3x-16x with 0% negative client churn
“Uncharted Metrics completely changed the way we approach marketing. Their approach added the right context and made sense of numbers that never felt quite right. We’ve nearly doubled our leads from content and our customers have never been more engaged!”
Developed local + global measurement and reporting model for client serving >50 global markets; increased market-level content generation by >20% with a minimum +15% increase in conversion rate per each market in 11 months
Improved campaign marketing-qualified-leads by >30% in 5 months
Overhauled analytics practice framework; audited current program, refined fragmented services, expanded capabilities, and formalized practice architecture & suite of offerings with competitive identity
Facilitated due diligence and strategic data modeling to condense and syndicate client financial information; resulting in a 40% efficiency gain and 86% reduction in analysis turnaround time
Uncharted Metrics: Your analytics outfitters.
Every tool you need, all in one place.
Ready to embark on your expedition?
Your guide awaits.
